All posts by Shawkash

Shawkash

I am Shawkash, a seasoned product designer with a knack for both digital and physical products. In 2015, I embarked on a journey with Ideera, a venture I founded with the vision of propelling startups and new businesses to success, nurturing them to become the future's big brands. My portfolio boasts collaborations with renowned brands such as Unilever, Bang and Olsfen, United Nations, and Flexjet. My commitment to sustainability is not just a preference, but a recognition, as evidenced by the award I received from UNESCO for my contributions to combatting global warming. Therefore, it's only natural that I gravitate towards designing for and collaborating with sustainable brands. Looking forward to creating a greener future together!

A colorful and dynamic illustration of marketers rallying around a large, glowing globe, surrounded by sustainable branding and marketing elements, such as recycling symbols and eco-friendly products.

Sustainable Brand Marketing: When Hugging Trees is Paying

As consumers increasingly demand transparency and accountability from the brands they support, sustainable brand marketing has become a crucial aspect of any forward-thinking business strategy. By aligning their marketing efforts with their values and mission, companies can not only reduce their environmental footprint but also build trust, drive engagement, and ultimately, contribute to a more sustainable future. In this article, we’ll delve into the world of sustainable brand marketing and explore the strategies and techniques that can help your business thrive in a rapidly changing landscape.…

An adorable and relatable mascot embodying eco-friendliness and sustainability

5C Basics of Sustainable Branding: It’s Elementary, My Dear Watson!

In today’s world, branding is no longer just about slapping a logo on a product and calling it a day. Consumers are waking up to the harsh realities of climate change, social inequality, and environmental degradation – and they’re expecting brands to do their part. That’s where the 5Cs of sustainable branding come in: a framework for brands to rethink their impact on the world and create a better future for all.

So, what are the 5Cs, you ask? Think of them as the secret ingredients in your favorite recipe. Culture is about creating a brand that’s authentic, transparent, and true to its values. Community is about building relationships with your customers and giving back to the world. Circular is about rethinking production and consumption patterns to reduce waste and pollution. Carbon is about reducing your brand’s carbon footprint and becoming a net-positive force on the planet. And Conversation is about sparking meaningful dialogue with your customers and stakeholders about the issues that matter most.

Together, these 5Cs form a powerful framework for brands to make a real difference – and that’s what this article is all about. So buckle up, because we’re about to unleash the 5C storm and change the world, one brand at a time!…

Sustainable Products in action

Understanding Sustainable Branding: A Comprehensive Guide

Sustainable branding is more than just a buzzword – it’s a critical step towards creating a business that not only resonates with customers but also contributes to a better future. But what does it really mean to be a sustainable brand? In this comprehensive guide, we’ll dive into the fundamentals of sustainable branding, exploring the intersection of sustainability, business, and branding. From defining sustainability and sustainable development to integrating these principles into your brand strategy, we’ll cover it all.…

Could the Milkman model be the future of consumption?

The Milkman’s Return

In the quiet hours before dawn, when the world still slumbered, the milkman emerged—a silent hero on a daily mission. His canvas: the neighborhoods, the families, the very fabric of community life. But this wasn’t just about milk; it was about sustenance, tradition, and a touch of magic.*

As the sun peeked over rooftops, the milkman tiptoed to each doorstep, leaving a glass bottle brimming with fresh milk. Families awoke to this quiet miracle—their morning elixir, their connection to the past. The bottle wasn’t merely a vessel; it held stories—the clink of porcelain cups, the laughter of children, the whispered secrets shared over breakfast.*

And then, as the day unfolded, the milkman returned. Not in a horse-drawn cart, but in an electric van—quietly transforming urban distribution. His canvas had expanded; now it included algorithms and data streams. Telematic dongles plugged into the van’s diagnostic port, capturing every heartbeat of the vehicle. Battery health, accelerator pressure, speed profiles—they all flowed through the CAN bus.*

*Picnic BV had reimagined the milkman—a fusion of tradition and innovation. The totes weren’t just containers; they were vessels of sustainability. Families smiled as they placed their empty totes outside, knowing they were part of something bigger.*

And so, the milkman’s legacy lived on—a symbol of courage, opposition, and the quest for truth. As the sun dipped below Amsterdam’s rooftops, Picnic’s vans returned, filled with stories of sustainability. The milkman had returned, not as a relic, but as a beacon of progress.*

In the quiet corners of our cities, the milkman’s footsteps echo—a reminder that sometimes, the past holds the key to a brighter future. 🥛🌿…