{"id":4460,"date":"2026-03-07T14:57:56","date_gmt":"2026-03-07T14:57:56","guid":{"rendered":"https:\/\/ideera.com\/ideera\/?p=4460"},"modified":"2026-03-07T18:02:37","modified_gmt":"2026-03-07T18:02:37","slug":"3-mistakes-kill-packaging-shelf","status":"publish","type":"post","link":"https:\/\/ideera.com\/ideera\/3-mistakes-kill-packaging-shelf\/","title":{"rendered":"The 3 Mistakes That Kill Packaging at Shelf"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Beautiful packaging doesn\u2019t guarantee retail success. Discover the three packaging design mistakes that make products invisible on the shelf.<\/p>\n","protected":false},"author":1,"featured_media":4465,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[124,118,116,120,119,117,125,121,122,123],"class_list":["post-4460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-brand-packaging","tag-cpg-packaging","tag-packaging-design","tag-packaging-strategy","tag-product-packaging","tag-retail-packaging","tag-retail-shelf-design","tag-shelf-visibility","tag-shopper-behavior","tag-visual-hierarchy"],"acf":[],"yoast_head":"\nThe 3 Mistakes That Kill Packaging at Shelf - Ideera<\/title>\n<meta name=\"description\" content=\"70% of purchase decisions happen at the shelf. Here are 3 packaging mistakes that kill sales, and how to fix them. Insights from 200+ CPG projects.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideera.com\/ideera\/3-mistakes-kill-packaging-shelf\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 3 Mistakes That Kill Packaging at Shelf - Ideera\" \/>\n<meta property=\"og:description\" content=\"70% of purchase decisions happen at the shelf. Here are 3 packaging mistakes that kill sales, and how to fix them. 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